If generating new marketing ideas is difficult for you, here is a way you can learn from and capitalize on the creativity of other business owners.
I am always recommending to my marketing introvert clients that they keep their eyes open to see what other business owners are using as marketing techniques. The ideas don’t need to DIRECTLY apply to your buiness, the question is “How can I apply this idea to MY business and make it work?”
Here’s an attraction getting tip: On Pearl Street the stores are small and cheek-by-jowl. Many are starting to use inexpensive banners and signs to help make their window displays stand out. What caught my eye on this banner was THANK YOU, BOULDER! For what, I wondered? I stepped closer: “Best Gift Shop 2008!” the sign said. My attention was caught by the smaller print and I stepped closer again. Then you see that they were actually the “Runner Up“ in the competition, not first place! But by then, you are close enough to see the wonderful things in their window.
So here’s something we can learn from this business owner: Think about ONE thing you can announce about yourself or your buisness this week and do it! Use something really attention grabbing in the title and use some smaller print to draw people in. Now more than ever it is important to keep your name in front of your potential customers and clients!
Leave a comment