There is an old story about Alexander the Great and the famous Phrygian Knot at Gordium. The legend said that whoever could unravel the knot would become ruler of Asia. When Alexander came through Gordium, of course he wanted to take a stab at fulfililng the prophecy. But when he examined the intricate knot he [...]
Archive for the ‘Uncategorized’ Category
Alexander and the Gordian Knot!
Posted in Uncategorized on June 22, 2009 | 1 Comment »
Selling “Hot Buttered Toast” – A Marketing Idea for Beating the Recession
Posted in Uncategorized on April 15, 2009 | Leave a Comment »
There are very few comfort foods on my personal list that come up to the satisfaction level of “Hot Buttered Toast” but, if you think about it, really good Hot Buttered Toast is almost impossible to sell. Really good toast is buttered and eaten moments after it comes out of the toaster and, as simple [...]
It Isn’t ALL About What You Want to Market
Posted in marketing, pricing, strategic planning on March 3, 2009 | Leave a Comment »
These days we all have to consider our product carefully and how we are going to successfully bring it to market. In a tough economy, when success isn’t being handed out so liberally by life, it is a good idea to open your preferences a little and find ways to enjoy doing things you really need to do in order to be successful.
